Portland, Oregon
March 2020-Present
Consumer Cellular is a wireless company that was built on the premise that everyone should have the ability to have the safety and security of a cellphone, at an affordable cost. Since 2008, they have been the exclusive wireless partner of AARP, making them the go-to provider for those 50+.

As the Creative Director, I set the vision for the brand message and visuals for the anticipated creative campaigns for consideration, acquisition and retention.

I lead a team of creatives that build a varying body of work representing the brand externally in media, customer communication, website/e-commerce and retail as well as internally within recruitment, facilities and HR. Having been with Consumer Cellular for over eight years, I have developed the team from myself in 2014, to a growing team of nine designers, writers and production coordinators.

In addition to the internal creative team, I work hand-in-hand with all of our creative agencies that support our broadcast and digital media development, including creative direction, talent, budgets, schedule and creative rotation for 3-4 direct response campaigns and 1-2 brand campaigns each year.

Our brand has been awarded 12 times in a row by J.D Power for both Customer Service and Experience—which speaks to our ongoing efforts to communicate onboarding, customer and device support effectively to our group of customers. Our welcome package is considered their first customer support experience after converting to our service and we pride ourselves on ensuring it's the best in class.

Additionally:
Present campaigns, strategy, testing results and marketing plans to the executive team

Manage campaign budgets upwards of $4 million

Encourage team members to research and seek out best practices for their area of expertise

Consistently push the creative to correspond with the evolving mindset of the baby boomers

Manage creative testing for messaging and campaign pre-and post-testing as well as customer communication and website collateral.

Skills:
Branding · Paid Social Media Advertising · Broadcast Design · Marketing Strategy · Public Relations · Activity Coordination · In-house Design · Budgeting · Art Direction · Creative Direction · Graphic Design · Creative Strategy · Brand Development · Logo Design · Advertising · Concept Development · Project Management · Corporate Branding · Packaging · Retail Design · Pre-press · Direct Mail · Marketing · Adobe Creative Suite · Visual Communication

Creative Director
March 2020 - June 2026

Sr. Marketing Manager, Creative
April 2018-March 2020

Creative Marketing Manager
April 2016-April 2018

Creative Designer
February 2014-April 2016

Narrow Gate Vineyards
2017-2018
Designed and published a cookbook to accompany the tasing room and chef.

Nike Golf
September 2013-November 2013
Supported the Nike Golf Innovation Summit, developing an experience and supplemental materials.

Dream Dinners
January 2014-2017
Graphic Design production, Print/Web Design

WDY, Inc. Structural & Civil Engineers
February 2006-January 2012
Web Design/Development

Everett AquaSox Single A Baseball
December 2009-December 2012
Printed Marketing/Sales Collateral—seasonal brochures, ticket stock, game day programs, pocket schedules, etc.

Skills:
Graphic Design · Logo Design · Concept Development · Project Management · Book Design · Pre-press · Adobe Creative Suite · Visual Communication

Seattle, WA
March 2011-April 2013
Lead the evolution of Brooks brand by further defining and strengthening its visual vocabulary and assets and testing their application through new designs, illustrations, templates, and physical fixtures.

Review deliverables and provide direction to freelancers, junior staff or agency partners.

Serve as the champion for the brand, ensuring both design aesthetic and brand voice are upheld across every touchpoint from the most complex, multifaceted project to a single sales tool.

Direct and manage the seasonal action/lifestyle photoshoots, and product photoshoots; managing brand aesthetic and product team requests to ensure the end result has the ability to span a wide range of projects.

Conceptualize and design marketing campaigns, brand assets, printed and electronic collateral, templates, print and outdoor adverting, and some digital communications.

Manage marketing tools and creative deliverables from concept to completion including facilitating project-related meetings to discuss feedback, acquiring detailed project information and critique of materials.

Leverage visual communication strategies to help internal clients attain their marketing and communications objectives in new, smarter, unexpected ways; help establish systems or templates that alleviate ongoing requests.

Actively seek out fresh ideas, insights and inspiration to fuel creative or campaign brainstorm sessions.

Skills:
Paid Social Media Advertising · Public Relations · In-house Design · Art Direction · Creative Direction · Graphic Design · Brand Development · Logo Design · Catalogs · Concept Development · Project Management · Image Manipulation · Packaging · Book Design · Retail Design · Pre-press · Marketing · Adobe Creative Suite · Visual Communication · Environmental Design · Press Checks

Graphic Designer
March 2008-March 2011

Jr. Web/Graphic Designer
March 2006-March 2008

Corvallis, OR
September 2004-June 2006

Led the development and design of the site for the entire county, including developing e-commerce sections for the Country Fairgrounds and training sessions for many departments to update their content while ensuring that everything was ADA compliant and adhering to the strict county guidelines.

Skills:
In-house Design · Graphic Design · Project Management · Web Design · Marketing · Adobe Creative Suite · Visual Communication